Archive for the Communicating Category

The View from Behind the Eyes

Posted in Advertising/Marketing, Communicating, Film / Video Production, Integral Theory with tags , , , on November 24, 2007 by michael

The other night I was at a function to watch a speaker. Before the speaker came on there was a woman who spoke about upcoming events at the place we were gathered. As she spoke I tried to imagine what she was experiencing. I do this from time to time to develop skills for writing and directing. I practice taking the role of other and try to consider as many perspectives as I can from a persons point of view. I feel this is a practice that can help me create and relate to characters and relate to and understand and guide actors.

I began by thinking I need to put myself in the woman’s shoes, but I quickly noticed this was not deep enough. I had to get behind her eyes. See what she was seeing. And this required working through stages, beginning with the obvious physical perspectives. I imagined what the room and all the people looked like from the woman’s angle, height, and distance. She wore glasses so I explored what the room must look like through her lenses. Was there a disconnect between how big things were or how focused things were coming through the lenses as opposed to outside the lenses? Was she aware of it? Does she care?

Then I imagined how she interpreted what she was experiencing by taking the information I could see and creating a possible worldview for her. I could see what color she was, her age, her approximate cultural heritage, her body shape and weight, where she lived, how she dressed, if she wore a wedding ring, the year it is, what some of her interests are based on her attendance at this event and what she said and how she said it.

From there I could also gather information about her behavior and her internal state. The tone of her voice, her facial expressions, her gestures, the ease with which she made eye contact and included the whole room all indicated she was at ease, or at ease with portraying being at ease.

To be more general I went around the 4 quadrants to get a multi-dimensional, and complete, look at this person; making sure to see the interior and exterior of her individual self and the world she inhabits. Granted I could not be 100% precise and it was important for me to know that so as to avoid limiting myself of the possibilities available by seeing all these distinctions. To some extent stereotyping had to be employed but I am okay with that. Sometimes one has to stereotype to develop a picture of another. Besides I hold no judgment of this woman so my stereotyping is no threat to her.

I even was able to look into and include the level to which she may be developed in some regards. Based on her appearance I could tell the approximate fitness and kinesthetic level she was at. Partially based on her being a citizen of the United States I could tell she was probably of a certain level of understanding in regards to technology and complexity. I could determine she had a certain level of cognition. I could even tell she probably did not think that a group of gods lived on a local mountain top and interfering with her life but that she was of a monotheistic bent or even Buddhist, or even another, since she lived in Boulder, Colorado.

Once I gathered this information I really tried to sit and feel what that view out of her eyes must feel like to her. I made sure to discriminate between what she could be feeling and what I would be feeling. But at the same time this is part of the process. I have to put my own experience and interpretations into the equation, but I can determine to what degree from moment to moment. There is a practice in acting called catching a corner. When one is trying to feel an experience one has not had try and catch a corner of that experience by finding something in one’s own experience that could connect. I have never been a woman in her 40’s speaking in front of a group so I have to search my own life and make a connection between my experience and hers. This becomes a multi-layered process of some depth and how deep depends on how deep you want to go or how practiced you are.

This seems like a convoluted endeavor but this entire exploration took about 1 1/2 minutes and only a small portion of what I could know about the woman is explained here. I do have some experience doing this, which may have made the process smoother, but using the 4 quadrant approach does make it easier and faster. Of course I cannot be absolutely sure about what this woman was experiencing that night in front of that group but I was probably pretty close. And if I cannot know at all about something about her I at least know I do not know and I file it as such. And if I was using this exercise to create a character or help an actor or establish a shot list or style or mood of a scene I would be immensely informed; valuably informed.

What I enjoy about the exploration is the way I have to simultaneously employ both my intellect and cognition and ability to feel and connect. I am fully engaged and empowered with a deeper understanding enhancing and intensifying what and how I communicate with other creatives. Also since I cannot be absolutely sure about what this person is experiencing by being aware of the distinctions a wider realm of possibilities become available. I can continue the exploration, further creating histories, experiences and possibilities for story and character.

 

Distinctions and Possibilities

Posted in Advertising/Marketing, Communicating, Film / Video Production, Integral Theory, Think New Thoughts on November 19, 2007 by michael

In the Posture page I have alluded to the need to differentiate issues and show enhanced adaptability. Another way to see this is as distinctions and possibilities.

As a society we have come up with all kinds of stories about life. Those stories help to determine the definition and view we take of ourselves, our families, our love, our children. We have been going along making the meaning of our present and our future based on these stories. There is nothing wrong with this for it is the natural condition of humans. We are meaning-making machines. However, we act as if these are the only possibilities available to us and a problem does arise when those stories take on meanings that inhibit us or define us as something less than whole and perfect. Advertising, marketing and film entertainment for that matter, have more often than not, tried to show a new product or idea or possibility but based in the same old paradigm or story of the past.

We can continue to go along doing this but it is my contention that people are yearning for possibilities that fall beyond the old story. They want a chance to see and trust their own potential to go beyond the reality they slog through day after day. These are possibilities that leave the past out of the present; possibilities based on a deeper and wider way of being found in the future.

These possibilities are best found through making distinctions. Distinctions about the nature of the experience we have been having. Those distinctions are easily seen with the implementation of Integral theory. More aspects of life are uncovered providing more combinations of possibilities. When the multi-dimensional approach is employed with the intention of validating and empowering consumers as whole and complete, but who can be more whole and complete, deeper feelings, desires and yearnings are revealed to be appealed to. Consumers can be moved to act not because they feel they lack but because they feel they can have more….more of themselves.

Moreover, working with a focus on distinctions and possibilities increases the effectiveness of communicating as a creative team. One is more enabled to say what one means and mean what one says and know if one needs help trying to say what one means. Distinctions raise a creative team out of the old story and open it up to think new thoughts creating possibilities based on an enriched future and not a tired past.

The Spec Ads and some of the other blog posts put this thinking into application. Please check them out considering the distinctions and possibilities being discovered and offered.

Shift vs. Cut

Posted in Advertising/Marketing, Communicating, Film / Video Production, Story-Showing, Think New Thoughts on November 15, 2007 by michael

 

Oftentimes I use the term “shift” when referring to a “cut” to a new scene or shot. “Shift” replaces “cut.” This is a distinction I came across in the book Filmosophy by Daniel Frampton. In the book he proposes that moving sound images have a thinking all their own and there is a power available to us when we consider the moving sound image as a presentation of thinking. This thinking can then mingle with the thinking of the viewer and a new 3rd way of thinking emerges. This is all very interesting and complex, too complex to get into here. But when we consider the image as thinking we are open to the image showing story instead of telling story. And in showing story we are allowed to see “cuts” as changes in thought or “shifts” in thought. A shift in the thinking that the image is thinking and and a shift in the thinking available as interpretation. Again all good and theoretical, but so what?

For some it is a distinction not worth making. Yet for me it furthers the exploration of the emerging possibilities of being and thinking becoming available to humans, uncovering new ways to communicate to people. It is important for me to articulate the moments when the mood or thought change. It helps to infuse thoughtful feeling and intention into the process of creating moving sound images. Making the “shift” distinction expands the communication between team members and creatives so that collectively form can combine with content enhancing and deepening meaning and the viewing experience.

It may be subtle, the change from “cut”to “shift,” but when reading one of my moving sound image ideas consider how the meaning is different with “shift” instead of “cut.”

Spiral Evidence

Posted in Advertising/Marketing, Communicating, Integral Theory, Think New Thoughts with tags , on October 23, 2007 by michael

“Genius means little more than the faculty of perceiving in an unhabitual way.”
-William James

The writers of a book called Spiral Dynamics, Donald Beck and Chris Cowan spent years developing the work of a researcher named Claire Graves. Graves’ work at Stanford was based on extensive cross-cultural research and found that people develop through many stages in their lives from the survival needs levels of early childhood to multi-perspectival levels of adulthood. Beck and Cowan took this work, advanced it and applied it to how organizations (businesses, governments) could function better. Their work has been used by many companies and was instrumental in helping South Africa devise it’s post-apartheid government.

Spiral Dynamics illuminates what an approach using a framework such as the Integral framework can accomplish. Adopting a multi-dimensional method puts one in the position of disengaging from one’s own point of view while combining different perspectives. This has been found to be up to 10 times more creative and effective than more traditional thinking. Their own cross-cultural and cross-demographic research confirms:

“When individuals or groups thinking through [multi-perspectives] are given a task, they generally get more and better results while expending less time and effort. They often approach the activity in surprising ways others would not have considered. This is more than efficiency; it reflects the activation of thus-far uncommitted brain power…[They] tolerate, even enjoy paradoxes and uncertainties…[they] are able to fix problems while others fret, manipulate, query higher authority, form study groups, or play theory games….[These thinkers experience a] dropping away of the compulsions and anxieties (fear) of previous levels, thus enhancing the person’s ability to take a contemplative attitude and rationally appraise realities. As fear receded, the quantity and quality of good ideas and solutions to problems increased dramatically…[There is] an ability to learn a great deal from the many sources, and a trend to getting much more done with much less energy or resources.”

For many people this sounds like an appropriate description of the way they think and work. Yet many are not aware of this distinction. By using the framework and being aware of multi-perspectival thinking any project can be enhanced and completed faster and with more depth.

“Instead of seeking new landscapes, develop new eyes.”
-Marcel Proust